Why Brands Use the Same AI Avatar Across Every Campaign Instead of Rotating Influencers
Here is the reason why major consumer brands have historically invested in long-term spokesperson relationships instead of continually changing faces for different campaigns. Recognition builds up. The more an audience sees a person again and again associated with a brand, the more the presenter and the brand become linked in their minds -and each individual advertisement will have to do less work in establishing credibility before delivering the message.