I have watched the security industry run a very profitable game with abbreviations for the last decade. The simple way to do it is to invent a category, give it a cool catchy abbreviation, market it as the missing piece of the stack, and repeat. The greatest examples are CTEM, BAS, ASM, and EASM. Every one of them arrived promising to close the gap the last one left open, and every one of them ended up as a line item on a renewal spreadsheet that nobody at the buyer‘s side could confidently defend.