Why Brand Impersonation Scams and Phishing Are Still Winning in APAC-And How to Change That
Customer confidence is the fragile foundation of developing economies, and nowhere is this more true than Asia Pacific where phishing and customer account takeovers (ATO) threaten to bring that foundation crashing down. For financial institutions and airlines in APAC, scam-related fraud is no longer an isolated cost center—it is an existential risk to digital trust and economic growth.