Thanksgiving is a tradition celebrated by millions of Americans across six time zones and 50 states, usually involving travel and bringing families together. This year, it was celebrated yesterday, on November 23, 2023. With the Internet so deeply enmeshed into our daily lives, anything that changes how so many people behave is going to also have an impact on online traffic. But how big an impact, exactly?
New applications emerge at an almost impossible to keep-up-with pace, creating a constant challenge and blind spot for IT and security teams in the form of Shadow IT. Organizations must keep up by using tools that are automatically updated with latest developments and changes in the applications landscape to maintain proper security. An integral part of any SASE product is its ability to accurately categorize and map user traffic to the actual application being used.