Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

If most of your applications no longer run on the endpoint, why are you still managing and securing it as though they do?

Endpoint security is changing, but are organisations still protecting devices for a way of working that no longer exists? From Windows endpoints drifting out of compliance to VDI, preventative security and a radically different approach to what runs locally, the full Razorwire episode asks whether it’s time to rethink the endpoint. Watch the full episode to discover what modern endpoint security could look like.

Event marketing loses focus when a conference tries to serve everyone at once. Smaller events built around specific audiences, relevant vendors and tailored talks offer a stronger alternative to chasing scale and prestige for their own sake.

B2B relationship building matters when buyers put their money, time, effort and reputation behind a cybersecurity purchase. Trust develops through credible conversations and relationships, rather than collecting another pen, T-shirt or sales pitch from a vendor stand.

B2B event marketing does not have to mean spending thousands on an exhibition stand. Renting the pub next door, bringing the right people together and having genuine conversations can deliver more value than waiting for prospects to walk past a conference booth.

InfoSec conference speakers should give cybersecurity professionals a clear reason to invest their time in attending. The decision to book Formula 1 driver Nico Hülkenberg for InfoSec Europe raises an interesting question about whether celebrity keynote speakers deliver more value than experienced industry practitioners.

Cybersecurity conference costs reach another level when an exhibition stand gets pitched as only £20,000. For cybersecurity vendors considering major industry events, the price raises a rather important question about what they receive in return for the investment.

Cybersecurity conferences lose their value when the same vendor-led conversations keep repeating themselves. Community events such as BSides, Hack Glasgow and SteelCon offer a different model, where sponsors build credibility by supporting the community rather than throwing sales material at attendees.

AI marketing is everywhere in cybersecurity, but adding AI to a product description does not explain what the technology does. Vendors need to move beyond claims such as AI-enabled and AI-powered and have deeper conversations about the technology behind their products.

AI governance is failing to keep pace with AI adoption inside businesses. When 100 people at a technology event were asked whether they used AI, every hand went up, but when asked about AI governance, every hand went down.