How CIAM Can Prevent Abandoned Carts for Ecommerce Businesses
A customer finds the perfect product, adds it to their cart, and heads to checkout. But instead of completing the purchase, they're asked to create an account, remember another password, or go through a lengthy registration process. A few unnecessary steps can turn a potential sale into an abandoned cart. According to the Baymard Institute, the average online shopping cart abandonment rate is 70.22%.