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Over the past few months, our collective fascination with AI has reached unprecedented heights, leading to an influx of information and discussions on its potential implications. It seems that wherever we turn, AI dominates the conversation. AI has captivated the imaginations of tech enthusiasts, researchers, and everyday individuals alike. At the tender age of 11, I received my very first computer, the legendary ZX Spectrum. Looking back, it's hard to believe how much has changed since then.

In today’s rapidly evolving digital landscape, organizations not only seek out, but need to harness the power of emerging technologies to stay ahead of the competition. Two of the most promising trends in the tech world are generative AI and low-code/no-code development. Generative AI, in particular, has generated the majority of the headlines, with seemingly infinite use cases to spur productivity for end users and business.

ChatGPT is all the rage these days. Its ability to magically produce coherent and typically well-written, essay-length answers to (almost) any question is simply mind-blowing. Like any marketing department on the planet, we wanted to “latch onto the news.” How can we connect Cato and ChatGPT? Our head of demand generation, Merav Keren, made an interesting comparison between ChatGPT and Google Search.