From WhiteSource to Mend-A Rebrand Journey
How important is a company name, really? Turns out that it is pretty important, especially if the name you currently have does not represent what the company has become, or where it is going. Our name is what defines the vision, spirit, and ethos of who we are and what we are trying to accomplish—the strategy, technology, and culture all rolled into one. It needs to be crisp, memorable, and legally acquirable. Guess what? It is harder than it looks…