HIPAA + PCI for Healthcare Billing: Protecting Both PHI and Payment Card Data
When a patient logs into a billing portal, two of the most heavily regulated data types in the U.S. end up in the same browser session. PHI like health history, insurance providers, and diagnoses, renders right alongside the card entry fields they’ll use to pay. And with them load the third-party scripts that marketing manages. Analytics, heatmaps, A/B testing, conversion tracking. These tools are how growth teams optimize revenue and product teams improve the experience.