For companies, customer service plays a critical role in retaining customers and driving growth. Studies show that 93% of customers are likely to make repeat purchases from companies that provide excellent customer service. To succeed in today's competitive business environment and meet ever-increasing customer expectations, more and more companies are considering integrating artificial intelligence with customer communication tools, which include software that interacts with customers across multiple channels, such as email, free live chat, and social media. In the article, we will explore how marrying customer communication tools with AI can revolutionize the way companies interact with their customers, and list the benefits a company can reap by doing so.
