What's the Cheapest Way to Comply with HIPAA Online Tracking Technology Rules?
The U.S. Department of Health and Human Services (HHS) clarified in 2022 and again in 2023 that tracking technologies like Meta Pixel and GA4 can expose Protected Health Information (PHI). This applies even if PHI isn’t explicitly shared—contextual data such as appointment searches or logged-in status on a patient portal can qualify.