Use of Digital Identities to improve consumer experiences
Nowadays I do not need to waste my time fidgeting what I want to binge watch this weekend because my Netflix seems to knows what I would want to see better than me. And I often cringe if people ask me to share my Netflix account with them as that disturbs my suggestion algorithm. Similarly, while ordering from Myntra, it shows me suggestion of products which are available in my size and according to my spending capacity based on my previous buying habits.