Is TikTok Shop Safe?
TikTok Shop is generally safe to buy from, but it’s important to be careful when purchasing from the online marketplace. TikTok Shop is a segment of TikTok that allows you to buy items from your favorite content creators and influencers. The online marketplace launched in the U.S. in September 2023, and approximately 5% of all American consumers purchased a gift from TikTok Shop during the 2023 holiday season, according to Forbes.