The new unit economics playbook for ecommerce operators
EcomWatch is a digital publication launched by experienced ecommerce entrepreneurs who believed the industry needed a news outlet built by people who actively run online stores. Its mission is to deliver timely, evidence based insights across the ecommerce ecosystem. What follows reflects that operator lens: the hard levers that improve contribution margin and cash flow in a market where customer acquisition is pricier, fulfillment is more complex, and signal quality is noisier.