Why reputation protection from M365 security risks is critical to MSPs' sales activities
Before reading this, please flick up your client list on-screen. As far back as 2017 Edelman Trust Barometer reported that 84% of B2B sales start with a recommendation or referral. We like to be sure that we’ll get the outcomes we want from our B2B purchase decisions. Failures cost money and can reflect badly on decision makers’ careers. Now let’s go back to your client list. What was the initial source for each client? How did they find out about your MSP business?