Why Shopify B2B Merchants Seek Flexible Storefront Authentication Options
Imagine this: you're running a Shopify Plus store that supplies products to several companies. One customer wants their employees to log in with a simple email and password. Another asks if their staff can use a secure company login. A third keeps requesting one-time passwords for quick access. Managing all these different expectations is difficult since Shopify only offers one login method, i.e., email OTP, and forcing everyone to use it is a headache.