In promoting a company and its products, marketing oversees critical points of contact between the business and its customers. Marketing teams make sure a company and its products are known in the broader market, gain the interest of potential customers and guide customers through the buying process. Just as importantly, marketing teams promote and steward a company’s brand — one of its most valuable assets.

The cloud has a lot going for it, and one of the most significant advantages it has brought to the table is data storage. For businesses, this surplus of cheap and scalable cloud storage combined with the many new innovations in cloud computing has the potential to boost productivity, reduce expenses, and simplify operations. In the marketing industry, cloud computing already benefits companies of all sizes.