Security | Threat Detection | Cyberattacks | DevSecOps | Compliance


19 SEO Ranking Factors That Actually Matter in 2023

Search Engine Optimization (SEO) is a crucial digital marketing strategy for businesses seeking visibility in the vast expanse of the internet. SEO involves optimizing a website in a way that helps it rank higher on search engine result pages (SERPs). The ranking factors that affect SEO evolve constantly, primarily due to frequent updates to search engine algorithms. As we navigate through 2023, we caught up with a leading Australian agency Safari Digital to discuss the 19 most crucial SEO ranking factors to consider.

Preventing Cyberattacks Against Marketing Teams

In promoting a company and its products, marketing oversees critical points of contact between the business and its customers. Marketing teams make sure a company and its products are known in the broader market, gain the interest of potential customers and guide customers through the buying process. Just as importantly, marketing teams promote and steward a company’s brand — one of its most valuable assets.


5 Reasons Why Marketing Teams Should Use Secure Cloud Storage

The cloud has a lot going for it, and one of the most significant advantages it has brought to the table is data storage. For businesses, this surplus of cheap and scalable cloud storage combined with the many new innovations in cloud computing has the potential to boost productivity, reduce expenses, and simplify operations. In the marketing industry, cloud computing already benefits companies of all sizes.