Detect Fakes and Prevent Misuse: Digital Content Integrity, Authenticity & Transparency
As supply chains continue to evolve and new Al technology becomes part of every business, traditional trust systems that rely on human interactions to verify and validate data will struggle to keep pace. Digital supply chain practices from media through software to physical goods must adapt to this changing global technology landscape. The innovations unleashed in GenAI have made it apparent that we can no longer trust what we see and read; we must verify data before we use it.