So your team just uncovered a GDPR tracking violation, a consent anomaly that, after a deeper look, turns out to be a pixel firing regardless of consent state.” From the looks of it, it’s definitely an ePrivacy violation. But the harder question, the one you now have to race against time to answer, is whether this is also a notifiable breach under GDPR. For that determination, you now have 72 hours. One gets fixed with a tag manager update and a stern email to marketing.