|
By Louis DeNicola
Identity verification helps prevent fraud by requiring would-be fraudsters to verify that they are real people and who they say they are. But what about a user who opens an account with their legitimate ID and selfie and then hands the keys to a bad actor? That’s exactly what happens with identity muling, and this type of second-party fraud can be difficult to detect.
|
By Joshua Rodriguez
In April 2026, Mexican President Claudia Sheinbaum announced that individuals will no longer need a Federal Taxpayer Registry (RFC) number to open an N2 or N3 bank account. As the country continues its transition to cashless payments, this move has the potential to bring more than 32 million unbanked, informal workers into the financial system. But it doesn’t come without risk.
|
By Paul Rutland
For many security teams, the 2023 MGM Resorts cyberattack was a wake-up call. A single vishing attack exploited weak identity assurance in help desk workflows and disrupted casino and hotel operations for days, causing hundreds of millions in losses and reputational damage. The breach revealed a disconcerting new reality: Just one compromised employee account can enable attackers to bypass the entire security perimeter, regardless of an organization’s size or security budget.
|
By Justin Sayarath
Addressing these potentially competing priorities is difficult with today’s technology, and it's an active area of work for government agencies and private organizations alike. But we think there’s a potential path forward if regulations and organizations limit what you have to share, who you have to share data with, and how your data can be used.
|
By Ross Freiman-Mendel
During identity verification, organizations typically have to decide between increasing security controls and improving user conversion. Tighter checks mean more abandonment, and smoother flows mean more risk. Most verification flow design is an exercise in finding the right tradeoff. Mobile driver's licenses (mDLs) are different. Because an mDL is cryptographically signed by the issuing DMV and presented directly from a user's device, it's both faster to verify and harder to fake.
|
By Will Wilkinson
AI agents have developed advanced capabilities faster than most would have imagined. In enterprise contexts, workforces are delegating more and more tasks to them. While the promise of increased productivity is enticing, the shift from deterministic automated tools to agentic autonomous systems introduces security risks that most enterprises haven’t prepared for.
|
By Jenna Kim
Imagine spending weeks moving a strong job candidate through a rigorous interview process. The hiring manager is excited for their new hire and collaborates with multiple teams to prepare for a smooth onboarding. But on day one, a completely different person shows up for the job. For too many companies, scenarios like this have become disturbingly common. Besides introducing serious security risks, fake job candidates waste valuable talent team resources.
|
By Ashley Fang
As a fraud analyst at Persona, I have to balance working on fraud escalations for specific customers and keeping an eye on cross-customer (and cross-industry and cross-region) fraud trends. The work naturally overlaps, as one escalation can turn into a trend as fraud rings move on to new targets. And, getting ahead of large trends helps us stop escalations. I have a lot of tools at my disposal, but I want to discuss Graph, Persona’s real-time link analysis product.
|
By Shana Vu
On 1 July 2026, Australia's Tranche 2 reforms take effect. If you're a lawyer, accountant, real estate agent, conveyancer, precious metals dealer, or trust and company service provider, this deadline likely applies to you. Tranche 2 extends Australia's AML/CTF obligations to approximately 100,000 businesses that were previously unregulated.
|
By Bobby Kozyra
Persona’s FedRAMP Moderate Authorization status gives federal agencies a secure and highly configurable option for verifying users, preventing fraud, and securing digital services. The US Government Accountability Office (GAO) estimates the federal government loses $233 billion to $521 billion to fraudsters annually. And many agencies are facing a significant challenge as they modernize their digital operations.
|
By Persona
In this episode, we're excited to introduce Batu Inal, Co-Founder and CTO of Balance, an intelligent treasury platform revolutionizing how enterprises optimize their cash management. Balance provides real-time visibility into cash across all accounts, AI-powered forecasting, and automated insights to help businesses work their money harder. With $50B+ in transactions processed and $2B+ in accounts monitored, the platform serves established organizations including large enterprise businesses.
|
By Persona
In this episode, we're excited to introduce Barnett Klane, VP of Product at Trolley, the leading payouts platform powering the internet economy. Trolley enables businesses to automate global payments to creators, freelancers, and contractors across 210+ countries and territories, serving major companies. Barnett previously founded MyManual and held product roles at Bugcrowd, bringing deep expertise in building products at the intersection of payments, compliance, and creator platforms.
|
By Persona
In this episode, we're excited to introduce Brandon Ooi, the COO of Dinari, a fintech innovator making compliant tokenized securities accessible to investors. Brandon co-founded Crunchyroll as its CTO and worked at Stripe as an engineer specializing in marketplace enterprises, bringing deep technical expertise and product leadership to the intersection of traditional finance and blockchain technology. Join us as we explore Brandon's journey from building beloved consumer platforms to pioneering the future of securities trading, and how Dinari is bridging the gap between traditional markets and digital assets.
|
By Persona
In this episode, we're excited to introduce Sri Kaza, the visionary founder of BrightCap, a fintech pioneer transforming the way small businesses access capital. With a career spanning over two decades in business leadership, consulting, and entrepreneurship, Sri brings a wealth of experience and a deep understanding of the financial challenges facing small businesses. Join us as we explore Sri's journey, the mission behind BrightCap, and how they're leveraging technology to democratize access to funding for America's small enterprises.
|
By Persona
In this episode of 'Personally,' we're diving into the heart of the sharing economy with Daan Weddepohl, the visionary founder of Peerby. Discover how Peerby is redefining the way we think about ownership and community through its unique platform for borrowing and sharing items with neighbors. From his early beginnings to pioneering a sustainable path in the tech world, join us as we explore Daan's journey, the challenges and triumphs of building Peerby, and his insights on the future of sustainable entrepreneurship.
|
By Persona
Welcome to 'Personally,' Persona’s podcast, where we bring you closer to the personal stories behind some of the most innovative and inspiring entrepreneurs of our time. I'm your host, Ed Giansante, and in today's episode, we're venturing into the dynamic intersection of technology and travel. Our guest is Cynthia Huang, Co-founder and CEO of Dtravel. Dtravel is more than just a travel platform; it's a community-owned and operated travel ecosystem that's revolutionizing the way hosts and guests connect.
|
By Persona
Welcome to Personally, a Persona’s community podcast where we explore the innovative solutions driving today's startups. In today’s episode, Ed Giansante will sit down with Luke de Haas from Mosea - a fintech company at the forefront of group payments and money collection, about how they're simplifying financial interactions for communities and teams alike. About Persona Persona is a unified identity platform that provides businesses with the building blocks they need to customize verification experiences, while mitigating fraud, and meeting ever-evolving compliance standards.
|
By Persona
Today I’m speaking with Sarah Huggins, the co-founder of Hiive—a groundbreaking online marketplace that is reshaping the trading of private securities. With a rich background as a seasoned lawyer and entrepreneur, Sarah brings a unique blend of legal acumen and strategic innovation to the financial technology sector. Sarah is a strategist at heart, dedicated to solving complex problems and nurturing high-caliber teams. Let's dive into her insights and experiences.
|
By Persona
We're joined by Reuven Gorsht, the co-founder and CEO of Deeded, a platform that’s transforming the real estate closing process. Based in Toronto, Reuven brings a wealth of experience from his previous roles at MoveSnap and SAP, and his academic background from Harvard Business School. Deeded is at the forefront of reimagining the real estate closing experience. So, let's start this insightful conversation with Reuven.
|
By Persona
Fraud today comes in many forms. In our work helping hundreds of companies fight fraud, we've found that the most effective ones take a holistic approach: they analyze multiple user signals, they look at population-level trends, and they actively segment their users. If you're interested in supercharging your fraud-fighting strategy, this asset is for you. In it, we list our top 50 signals for identifying fraud. Add them to your arsenal, fill in gaps, or just learn how fraudsters are working.
|
By Persona
As the holiday season approaches, fraudsters target e-commerce and marketplace platforms with increased zeal. Arm your business against rising fraud threats with practical, proactive strategies. Enroll in our free four-part email course to learn how to.
|
By Persona
Regulations are everywhere. And they're multiplying. There are regulations around industries, geographies, types of data, user populations, and more. What's a well-meaning identity professional to do? Worry no more. This guide is here to walk you through the terrifying landscape of regulations and compliance. It gives you key background information, talks about what teams might be inclined to do-but absolutely shouldn't, and lays out a ton of actionable strategies for building a long-term compliance strategy.
- June 2026 (2)
- May 2026 (12)
- April 2026 (8)
- March 2026 (9)
- February 2026 (7)
- January 2026 (5)
- December 2025 (3)
- November 2025 (6)
- June 2025 (2)
- March 2025 (1)
- January 2025 (1)
- November 2024 (11)
- October 2024 (3)
- September 2024 (1)
- April 2024 (4)
- March 2024 (4)
- December 2023 (2)
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure.
Choose the building blocks you need to collect, verify, understand, and orchestrate your customers’ identities for any use case.
Tackle your biggest identity challenges, painlessly:
- Convert more users: Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
- Identify more fraudsters: Make better decisions by consolidating risk signals from both Persona and third parties in one place. Streamline fraud investigations with a custom hub and intuitive link analysis.
- Orchestrate user identity: Automate all your identity processes within Persona. Follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
- Securely control and manage PII: Securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.
Humanizing online identity.