|
By Brandon Chen
Over 300 age-related bills were introduced across several US states in 2025 alone. We’ve heard firsthand from numerous legal and compliance teams that keeping up with these regulations is incredibly overwhelming. That’s why we developed Atlas, a global database tracking evolving age assurance regulations. Atlas tracks recent legislation impacting social media platforms, adult content, age-restricted services, and other related legislation.
We’ve been collaborating with others to explore how agentic commerce and enterprise agents will work. Alfonso Gómez-Jordana Mañas, co-founder of Crossmint shares his thoughts on the current state of payment security and how compliance mechanisms like KYC and AML need to evolve to support agentic commerce. OpenClaw provided users with an open-source framework to launch AI agents.
|
By Tim Williams
AI agents are being deployed in the real world at pace. In the enterprise realm, they’re accessing APIs, shipping code, and running decisioning workflows on behalf of the organizations and individuals who deploy them. Entirely new businesses have sprung up, leveraging AI agents to streamline customer support and sales processes.
|
By Brandon Chen
In Australia, the introduction of the Social Media Minimum Age Act increased the importance of gauging a user’s age without compromising their privacy. To help organizations navigate these requirements, Persona now supports an integration with ConnectID, an Australian digital identity network.
|
By Charlie Sellers
KYC checks are a regulatory requirement, and they can help prevent fraudsters and other bad actors from accessing your platform. But they're not designed to catch every type of fraud. That’s why many fintechs add additional identity verification and fraud checks. However, some overlook link analysis, which is an increasingly important layer for detecting fraud rings and AI-driven attacks.
|
By Justin Sayarath
Ask anyone what they think when a website requests a driver's license, Social Security number, or email address, and you'll hear the same reaction: "Why do they need that?" It’s a fair question. Not a day goes by without news of another data breach or scam. Many people have either experienced fraud firsthand or know someone who has. While they're more aware of the need to protect their data, they don't feel equipped to actually do it.
|
By Brandon Chen
New age mandates continue to emerge across the world. For product managers, compliance officers, and legal professionals responsible for implementing age assurance, understanding internationally recognized frameworks is essential. ISO 27566 and IEEE 2089 are the two leading internationally recognized standards for age assurance referenced by regulatory bodies creating guidelines for recent age mandates. While both standards address age assurance, they serve complementary purposes.
|
By Rachell Lee
Effective January 1, 2026, Mexico’s Ley Aduanera (Customs Law) has dramatically increased documentation requirements for anyone importing or exporting through Mexico. If you move goods through Mexico, the increased documentation requirements can become a compliance risk if you’re not set up to both collect and verify the validity of documents.
|
By Robin Gandhi
We’ve been collaborating with others to explore when and how agentic commerce will work. Robin Gandhi is the CPO of Lithic, a leading card issuer that’s already seeing agents use its cards to make purchases. Below, he shares his thoughts on what’s changed, and what needs to change, for agentic commerce to become mainstream. Last year, I wrote about the opportunity for agentic payments to revolutionize travel bookings, ad spend management, procurement, and more.
|
By Rachell Lee
If you operate a fundraising platform, process donations, or work with nonprofit organizations, you’re expected to verify that those organizations are legitimate before doing business with them. This process is known as nonprofit Know Your Business (KYB) or non-profit verification, which requires confirming 501(c)(3) status and ensuring the nonprofit is in good standing. But the verification process for nonprofit KYB isn’t as straightforward as it sounds.
|
By Persona
In this episode, we're excited to introduce Batu Inal, Co-Founder and CTO of Balance, an intelligent treasury platform revolutionizing how enterprises optimize their cash management. Balance provides real-time visibility into cash across all accounts, AI-powered forecasting, and automated insights to help businesses work their money harder. With $50B+ in transactions processed and $2B+ in accounts monitored, the platform serves established organizations including large enterprise businesses.
|
By Persona
In this episode, we're excited to introduce Barnett Klane, VP of Product at Trolley, the leading payouts platform powering the internet economy. Trolley enables businesses to automate global payments to creators, freelancers, and contractors across 210+ countries and territories, serving major companies. Barnett previously founded MyManual and held product roles at Bugcrowd, bringing deep expertise in building products at the intersection of payments, compliance, and creator platforms.
|
By Persona
In this episode, we're excited to introduce Brandon Ooi, the COO of Dinari, a fintech innovator making compliant tokenized securities accessible to investors. Brandon co-founded Crunchyroll as its CTO and worked at Stripe as an engineer specializing in marketplace enterprises, bringing deep technical expertise and product leadership to the intersection of traditional finance and blockchain technology. Join us as we explore Brandon's journey from building beloved consumer platforms to pioneering the future of securities trading, and how Dinari is bridging the gap between traditional markets and digital assets.
|
By Persona
In this episode, we're excited to introduce Sri Kaza, the visionary founder of BrightCap, a fintech pioneer transforming the way small businesses access capital. With a career spanning over two decades in business leadership, consulting, and entrepreneurship, Sri brings a wealth of experience and a deep understanding of the financial challenges facing small businesses. Join us as we explore Sri's journey, the mission behind BrightCap, and how they're leveraging technology to democratize access to funding for America's small enterprises.
|
By Persona
In this episode of 'Personally,' we're diving into the heart of the sharing economy with Daan Weddepohl, the visionary founder of Peerby. Discover how Peerby is redefining the way we think about ownership and community through its unique platform for borrowing and sharing items with neighbors. From his early beginnings to pioneering a sustainable path in the tech world, join us as we explore Daan's journey, the challenges and triumphs of building Peerby, and his insights on the future of sustainable entrepreneurship.
|
By Persona
Welcome to 'Personally,' Persona’s podcast, where we bring you closer to the personal stories behind some of the most innovative and inspiring entrepreneurs of our time. I'm your host, Ed Giansante, and in today's episode, we're venturing into the dynamic intersection of technology and travel. Our guest is Cynthia Huang, Co-founder and CEO of Dtravel. Dtravel is more than just a travel platform; it's a community-owned and operated travel ecosystem that's revolutionizing the way hosts and guests connect.
|
By Persona
Welcome to Personally, a Persona’s community podcast where we explore the innovative solutions driving today's startups. In today’s episode, Ed Giansante will sit down with Luke de Haas from Mosea - a fintech company at the forefront of group payments and money collection, about how they're simplifying financial interactions for communities and teams alike. About Persona Persona is a unified identity platform that provides businesses with the building blocks they need to customize verification experiences, while mitigating fraud, and meeting ever-evolving compliance standards.
|
By Persona
Today I’m speaking with Sarah Huggins, the co-founder of Hiive—a groundbreaking online marketplace that is reshaping the trading of private securities. With a rich background as a seasoned lawyer and entrepreneur, Sarah brings a unique blend of legal acumen and strategic innovation to the financial technology sector. Sarah is a strategist at heart, dedicated to solving complex problems and nurturing high-caliber teams. Let's dive into her insights and experiences.
|
By Persona
We're joined by Reuven Gorsht, the co-founder and CEO of Deeded, a platform that’s transforming the real estate closing process. Based in Toronto, Reuven brings a wealth of experience from his previous roles at MoveSnap and SAP, and his academic background from Harvard Business School. Deeded is at the forefront of reimagining the real estate closing experience. So, let's start this insightful conversation with Reuven.
|
By Persona
Fraud today comes in many forms. In our work helping hundreds of companies fight fraud, we've found that the most effective ones take a holistic approach: they analyze multiple user signals, they look at population-level trends, and they actively segment their users. If you're interested in supercharging your fraud-fighting strategy, this asset is for you. In it, we list our top 50 signals for identifying fraud. Add them to your arsenal, fill in gaps, or just learn how fraudsters are working.
|
By Persona
As the holiday season approaches, fraudsters target e-commerce and marketplace platforms with increased zeal. Arm your business against rising fraud threats with practical, proactive strategies. Enroll in our free four-part email course to learn how to.
|
By Persona
Regulations are everywhere. And they're multiplying. There are regulations around industries, geographies, types of data, user populations, and more. What's a well-meaning identity professional to do? Worry no more. This guide is here to walk you through the terrifying landscape of regulations and compliance. It gives you key background information, talks about what teams might be inclined to do-but absolutely shouldn't, and lays out a ton of actionable strategies for building a long-term compliance strategy.
- April 2026 (8)
- March 2026 (9)
- February 2026 (7)
- January 2026 (5)
- December 2025 (3)
- November 2025 (6)
- June 2025 (2)
- March 2025 (1)
- January 2025 (1)
- November 2024 (11)
- October 2024 (3)
- September 2024 (1)
- April 2024 (4)
- March 2024 (4)
- December 2023 (2)
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure.
Choose the building blocks you need to collect, verify, understand, and orchestrate your customers’ identities for any use case.
Tackle your biggest identity challenges, painlessly:
- Convert more users: Minimize friction for good users while deterring bad actors by dynamically adjusting how much friction each user experiences.
- Identify more fraudsters: Make better decisions by consolidating risk signals from both Persona and third parties in one place. Streamline fraud investigations with a custom hub and intuitive link analysis.
- Orchestrate user identity: Automate all your identity processes within Persona. Follow up with users, update systems of records, and more — all without heavy engineering or operational resources.
- Securely control and manage PII: Securely store PII to your requirements with Persona. Your data is yours to own and configure — you have full control over redaction policies, access controls, and how you use the data to support and reverify users across their customer journey.
Humanizing online identity.