Persona Research investigates big questions in online identity

Persona Research studies identity and trust. We advance methods for making online identity verification safer, fairer, and more accurate.

We think this work is important because identity is fundamental to how people access services, form communities, and participate online. And we want to protect people without limiting their agency or access.

Timestamps:

00:00 Why we started doing research

00:17 Fraud detection is the opposite of classical ML

00:57 Identity, trust, and the online stranger

01:39 Does greater safety have to come at the cost of privacy?

02:38 Why AI-generated images and agents are hard to tell apart

02:58 Shared language and ground truth for deepfake detection

03:40 How to follow along and get involved

Read more about Persona's research team, publications, and grant program: research.withpersona.com

#IdentityVerification #DeepfakeDetection #FraudPrevention #MachineLearning #PrivacyPass