Personally Identifiable Information (PII) is data that can uniquely identify an individual, such as an employee, a patient, or a customer. “Sensitive PII” refers to information that, if compromised, could pose a greater risk to the individual’s privacy and misuse of information for someone else’s gains.

Data privacy and security are critical concerns for businesses using Large Language Models (LLMs), especially when dealing with sensitive information like Personally Identifiable Information (PII) and Protected Health Information (PHI). Companies typically rely on data masking tools such as Microsoft’s Presidio to safeguard this data. However, these tools often struggle in scenarios involving LLMs/AI Agents.

For most companies today, the question isn’t whether a data breach will occur, but rather when it will occur. This predicament is primarily due to the sheer volume of data, the challenges associated with monitoring sensitive data, and the transition to remote work. Consequently, IT security teams are constantly navigating a dynamic and enduring risk landscape, making it exceptionally challenging to maintain data security and implement effective sensitive data protection strategies.

Enterprise data is a tremendous asset, but did you know it could also cause great data privacy-related financial risks? The need for sturdy enterprise data protection cannot be emphasized enough. With local data privacy laws such as GDPR being strictly enforced by countries worldwide, companies are seeing heftier fines for data breaches. Companies now need to be extremely cautious about how they manage privacy risks by carefully controlling access to personal and sensitive data.

Large Language Models (LLMs) transform how organizations process and analyze vast amounts of data. However, with their increasing capabilities comes heightened concern about LLM security. The OWASP Top 10 for LLMs offers a guideline to address these risks. Originally designed to identify common vulnerabilities in web applications, OWASP has now extended its focus to AI-driven technologies. This is essential as LLMs are prone to unique LLM vulnerabilities that traditional security measures may overlook.

PII (Personally Identifiable Information) refers to data that can directly or indirectly identify an individual, such as names, addresses, or phone numbers. Protecting PII data is critical, as exposure can result in identity theft, financial fraud, or privacy breaches. With businesses collecting vast amounts of PII, proper PII data classification has become essential to safeguarding sensitive information and complying with data protection regulations.

Masking large volumes of data isn’t just a bigger version of small-scale masking—it’s exponentially more complex. High-volume data masking introduces unique engineering challenges that demand careful balancing of performance, integration, accuracy, and infrastructure costs. In this blog, we’ll dive into the critical factors you must consider when choosing the right tool for large-scale data masking, helping you confidently navigate these complexities.

Large Language Models (LLMs) have become central to many AI-driven applications. These models, such as OpenAI’s GPT and Google’s Bard, process massive amounts of data to generate human-like responses. Their ability to handle natural language has revolutionized industries from customer service to healthcare. However, as their use expands, so do concerns about LLM security. LLM security is critical because these models handle sensitive data, making them tempting targets for cybercriminals.

What is DSPM? Data Security Posture Management, or DSPM refers to the practice of assessing and managing an organization’s overall data security posture. It involves monitoring, evaluating, and continuously improving the effectiveness of data security controls and measures in place to protect sensitive information. What is Data Security Posture Management? It provides a holistic view of an organization’s data security status and helps identify vulnerabilities, gaps, and areas for improvement.