Security | Threat Detection | Cyberattacks | DevSecOps | Compliance

It seems as though we’ve been talking about the zero trust model for years. Although it isn’t a new concept, only now has it really managed to transition from theory to practice. This cybersecurity framework ‒ based on implicit distrust ‒ used to seem somewhat abstract, more like a strategic idea than an actual strategy. Today, however, we’re witnessing a paradigm shift that’s making it possible to implement zero trust effectively.

We’re thrilled to announce that WatchGuard Technologies has earned the prestigious 2026 TrustRadius Buyer’s Choice Award ‒ for each of our major solution areas: Network Security, Endpoint Security, and AuthPoint. This achievement highlights the exceptional value our customers and partners place on our capabilities, pricing, and ongoing relationships.

In every security operation, time and clarity are the most limited resources. Analysts do not fail because they lack alerts; they fail because they are forced to connect dots that never form a complete picture. When visibility is fragmented, every alert appears urgent, and priorities become blurred. This is where the idea of endpoint security efficiency becomes transformative.

For years, the cybersecurity industry has celebrated “more detections” as proof of effectiveness. Dashboards filled with alerts were seen as signs of vigilance and control. But in practice, the opposite is true: too many alerts create noise, fatigue, and blind spots that delay real responses. When analysts are buried under a flood of low-value detections, the attacker always moves faster.

Most IT teams face the same challenge: threats don’t stop when the workday ends. Alerts come in after hours, resources are stretched thin, and a single missed response can turn into a costly incident. Partners who deliver managed services often feel that pressure even more, balancing multiple customers and security tools while trying to prove value every day.

Managing security shouldn’t mean juggling a dozen tools, agents, and spreadsheets. WatchGuard is cutting through the noise with two major updates designed to give managed service providers (MSPs) the simplicity and control they’ve been asking for: expanded PSA integrations and the new WatchGuard Agent.

WatchGuard is proud to announce that we have been named a Market Leader in four critical categories by the Top InfoSec Innovators Awards 2025: Cybersecurity Service Provider, Endpoint Security, Managed Detection and Response (MDR), and Zero Trust Platform.

WatchGuard has been named a Leader in the 2025 SPARK Matrix: Network Detection & Response (NDR) by QKS Group, recognizing our continued focus on delivering advanced, accessible, and high-impact security for midsize enterprises and managed service providers. The SPARK Matrix report delivers a detailed analysis of the global NDR landscape, evaluating vendors across technology excellence and customer impact.

What makes you, you? Is it your physical representation, your memories, your choices, your relationships? In the physical world, identity is deep and layered. But online, all of that is stripped away. To a computer, you are not your story. You are a login. You are a password, a cookie, or a session. You are a code sent to your phone. That is the entire test of your existence in the digital realm. Which means if someone else holds those same fragments, the system will treat them as you.