Hint: EASM by itself is a means, not an end. In the rapidly evolving landscape of cybersecurity, few innovations have shown as much early promise as External Attack Surface Management (EASM). Its core value proposition the ability to continuously discover, inventory, and monitor all internet-facing assets of an organization was compelling from the start. Yet, despite its utility and adoption across multiple cybersecurity disciplines, Gartner recently declared EASM an obsolete standalone product category.