Retail Peak Season & Account Takeover Prevention: The 2025 Survival Guide
The retail sector approaches the 2025 peak holiday season facing a perfect storm. We are no longer contending with opportunistic human fraudsters or rudimentary scripts. We face a tidal wave of autonomous, generative AI-powered agents capable of mimicking human behavior. According to Ran Arad, a subject matter expert at Memcyco, we must view phishing, digital impersonation, and account takeover (ATO) as an interrelated lifecycle. Usually, a phishing attack provides the link to an impersonating site.