How Ad Fraud Detection is Saving Money for Customers and Online Retailers
If you’ve ever run an online ad campaign, be it through an advertising agency or in-house, there’s a very high chance that you, too, have fallen victim to undetected ad fraud. It’s not pleasant to hear, but your ad dollars often find their way into the pockets of cyber crooks. The costs of ad fraud are astronomical and continue to grow year after year. In Q1 of 2024, ad networks experienced an 18% click fraud rate across desktop web (26%), mobile web (15%), and mobile in-app (10%).