How Amazon's new Identity Verification System authenticates Seller Identity
As a new alternative to offline seller onboarding, a new digital onboarding method is being tested by amazon for verifying the identity of merchants online, this biometric verification system uses facial recognition in the form of Face Match for automated identity verification to onboard vendors. According to a post issued from the online business giant – Amazon, the test will be made available to potential sellers in the United States as a voluntary option starting today.