HHS HIPAA Guidelines Target Tracking on Public Web Pages
The U.S. Department of Health and Human Services (HHS) has shared new guidance on HIPAA. This guidance focuses on using tracking technologies on public healthcare pages. This updated directive directly impacts healthcare organizations utilizing tools like Meta Pixel, Google Analytics, or session replay scripts. While these are effective for understanding user engagement, they may inadvertently collect PHI—protected health information—if configured improperly.