Today's digital is fast-moving, and businesses face many security threats. Hackers are constantly trying to steal data, with companies often overlooking internal weak spots. The traditional ways of protecting business systems and data don't work anymore. That's where Zero Trust Security comes into play-a fresh approach that says, "Don't trust anything or anyone, unless you can verify they're safe.".

Nowadays, patient engagement through online tools forms an important part of healthcare marketing. The use of digital channels to reach out to patients requires that patient data security be considered with the seriousness it deserves. Healthcare providers have access to critical personal information. Hence, protecting this data is a basic tenet that goes beyond just being a legal requirement. More so because trust between them and their patients has to be cemented.