Price vs. Cost: What the Stock Market Teaches Us about Data Breaches
Normally, when you hear about stocks dropping, it’s due to some scandal or crisis. Market watchers will tell you that a range of elements can affect the value of a publicly traded company and cause stock prices to rise or fall. Consumer confidence is a major factor that influences a company’s reputation and perceived value. What does that have to do with data breaches? A lot more than you might think.