The “Services” page is the page where the user can get more specifically acquainted with your offer, find out how you differ from your competitors, and in some cases, the price. Usually they come to it from the main page, having already received a first impression of you, having learned your name, and, possibly, your USP.

Your main task on the “Services” page is to tell about what you do so that the visitor immediately reaches for the “Order” button or to their phone.

First of all, you need to make it clear what problem the Customer will solve by contacting you. So, on the page offering search engine promotion, we clearly indicate the tasks being solved:

• attracting users to the site;
• reducing the cost of the client from search results;
• growth in the number of clients and orders, etc.

Sales should be based on the problem being solved.

It is necessary to explain exactly what work is included in the specified price. This is especially true for companies that are superior to competitors in quality and depth of task elaboration. This technique allows you to honestly and clearly justify the price set.

Fast, reliable and ready to scale VPS hosting for your projects. Manage your online space comfortably!

Visual content

A service is also a product, and it also needs to be shown. Moreover, a picture is worth a thousand words - we have known this saying since childhood. Indeed, our eyes perceive visual images better than text. Therefore, the power of the image should not be neglected.

What to show:

• photos and videos of the work process: show how the master makes a haircut; Attach a “before and after” photo. This will be the best proof that you can do what you say you can do.
• graphs and diagrams - use them to describe the work process, especially if it is difficult to understand.
• tables are another way to present a list of services with prices, in the form of a price list. As a rule, it works in a business-to-business niche; a simple visitor is unlikely to study the table.

How to Create an Effective Services Page

Creating and designing a Services page is an important step for any business that wants to attract new customers through its website. On such a page you can present your products and services, show the advantages of your company over competitors, and also convince site visitors that your company is the most reliable and professional partner for their business.

Identify the main categories of services. The first step to creating a services page is to determine the main categories you are going to present. To do this, you need to carefully study your audience and their needs. For example, if your company sells metal products, service categories might include custom fabrication, welding, metal repair, etc.

Identify your company's key strengths. Next, you need to determine the benefits that your company can offer its customers. This can be professionalism and experience, an individual approach to each client, quick response to requests, competitive prices, etc. The purpose of this step is to convince site visitors that your company is potentially the best choice for their business.

Write a description of each service category. Each service category should be described in detail, including the goals that the services can help achieve, what problems will be solved, and what benefits will be achieved. The description of each category should be concise and not overloaded with information.

Add graphic elements. Graphic elements are an important design element of a service page. Using photographs, graphs and diagrams will help strengthen your proposal and make it more visually appealing. Don't forget that graphic elements should be related to the theme of the page and not cause the user to be distracted from the text.

Create a request form. Finally, you need to create a request form on the services page. The request form should aim to collect contact information about the visitor while at the same time providing the most convenient way for them to contact your company. The form should include fields for entering the user's name, contact information, as well as a text field for his message.

Let's sum it up

Bottom line, the services page is a very important part of your website that can attract new customers, improve communication with existing ones, and increase the level of trust in your company. By following the above steps, you will be able to create an attractive and effective service page that will work for the success of your business.

Important steps for effective services page:

• Select a goal - Set a clear goal that you want to achieve with your services page, follow it. Make sure the page is aimed at achieving one specific goal;
• Set a clear benefit proposition - no matter what you want to achieve, you need to give something first. Provide an incentive on your landing page and show users why they should take up your offer;
• Create a compelling call to action - don't make users think and give clear actions they need to take. The less they have to guess what you want them to do, the more conversions you'll get;
• Test, look at reports - it's hard to get everything right the first time. If you can't decide between two calls to action or landing page graphics, test them. Choose the version that gives the best results and then try testing other elements.

Getting users through the conversion funnel using the landing pages you create is just as important as getting traffic to your website. Without proper landing page optimization, you will lose a lot of traffic gained through SEO and various marketing campaigns.