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A Guide to Preorder Form Analytics and Conversion Tracking

Mastering the art of effective preorder campaigns is crucial for businesses looking to launch new products successfully. This guide is an essential resource for marketers, e-commerce managers, and business owners who aim to optimize their preorder strategies. Here we delve into the intricacies of preorder form analytics, providing insights into the key metrics that drive preorder success. By integrating analytics with practical conversion strategies, this guide offers a comprehensive approach to maximizing the effectiveness of your preorder campaigns, ultimately leading to improved customer engagement and increased sales.

Different Ways to Find a Lost iPhone Without Find My iPhone iOS Feature

According to the numbers provided by the Federal Communications Commission, 3 million Americans became victims of phone theft, and twice more lost their devices. Those with iOS devices tried to locate the lost iPhone using the default features, but half of the attempts failed. Location tracker by phone number can be a good solution, but not so many people are familiar with such services. The consequent question arising from this is how to find a lost iPhone without Find My iPhone feature, which is preinstalled on all Apple devices.

Exploring the Cross-Border Payments Market: A Guide for Business Owners

In today's interconnected world, businesses are expanding their horizons beyond borders, reaching out to customers and partners across the globe. With this global expansion comes the need for efficient and cost-effective cross-border payment solutions. In this article, we will delve into the cross-border payments market, its size, and why it matters to business owners like you.

How to Improve Your Cloud Security with AWS

The cloud offers major benefits to organizations, helping increase business agility, better serve their customers’ needs, and cut their costs. This is why the typical modern business now uses public, infrastructure-as-a-service (IaaS) cloud platforms for its major business and organizational functions. However, the cloud also introduces new risks that can increase your costs should you fall victim to a breach.

Don't check out! - Credit card skimming activity observed

Our friends at BlackBerry recently released an in-depth blog post on a campaign by threat actors targeting online payment businesses that discusses what happens from initial compromise to the skimmer scripts themselves. You can read their blog here. This blog is focused on what we found across the AT&T Cybersecurity customer base as we looked for the indicators of compromise (IOCs) identified in the BlackBerry blog and on the quick-follow up analysis we performed and provided to our customers.

What Does the Latest SEC Charges Against Solarwinds' CISO Means for CISOs Everywhere?

In this blog, we'll take a look at the well-known Sunburst attack of 2018 and how the specific charges stemming from this attack will impact Chief Information Security Officers (CISOs) moving forward. As a CISO, it’s my job to ensure that KnowBe4's information systems and data, including our customer’s data, remain protected from any and all cyber attacks. The state of any organization’s cybersecurity rests with the CISO (if they have one).

[HEADS UP] FBI Warns About Callback Phishing

In a recent official advisory, the FBI warned about the threat of callback phishing (among other threats). Below is the relevant excerpt. If you are not familiar with callback phishing, it is usually a phishing email that arrives into a user’s email inbox, containing some sort of usual phishing message requiring the user’s urgent response. But unlike traditional email phishing, it does not contain a URL linked to a malicious site or content.

XDR vs SIEM: Cost-Efficient Cyber Security for Today's Decision Makers

CISOs and IT leaders are tasked with the critical responsibility of safeguarding their organisations against an ever-increasing array of threats, all while striving to optimise costs and drive business growth. CISOs are grappling with the demand to achieve more with limited resources this year—a challenge that many have not encountered before.

How to Defeat MITRE ATT&CK Reconnaissance Techniques

MITRE ATT&CK Reconnaissance (TA0043) techniques section maps out how threat actors gather information about potential targets. Like other ATT&CK tactics (like initial access and lateral movement), reconnaissance provides useful threat intelligence on adversary tactics, techniques, and procedures (TTPs). It is a realistic approximation of what will happen if you become a target.