SPAM text messages vs SMiShing and defending against it
Businesses want to connect to their users and meet them where they are. One growing way to communicate to them is through text messages including providing coupons, recent news, and other marketing materials. When these marketing efforts are unwanted by the customer, this is when they cross the line into the SPAM category. SPAM has taken many forms throughout history such as junk mail in your mailbox and robocalls.