With 2024 on the horizon, we have once again reached out to our deep bench of experts here at Netskope to ask them to do their best crystal ball gazing and give us a heads up on the trends and themes that they expect to see emerging in the new year. We’ve broken their predictions out into four categories: AI, Geopolitics, Corporate Governance, and Skills. Here’s what our experts think is in store for 2024.

We’re excited to announce Rubrik as one of the first enterprise backup providers in the Microsoft Security Copilot Partner Private Preview, enabling enterprises to accelerate cyber response times by determining the scope of attacks more efficiently and automating recoveries. Ransomware attacks typically result in an average downtime of 24 days. Imagine your business operations completely stalled for this duration.

The explosion of interest in artificial intelligence (AI) and specifically large language models (LLMs) has recently taken the world by storm. The duality of the power and risks that this technology holds is especially pertinent to cybersecurity. On one hand the capabilities of LLMs for summarization, synthesis, and creation (or co-creation) of language and content is mind-blowing.

Citizen developers, often without a formal background in programming, are harnessing the power of generative AI capabilities to create powerful business applications and automations in low-code/no-code platforms like Microsoft Power Platform, Salesforce, and ServiceNow. While this democratization of software development brings about numerous benefits, it also introduces a host of new cybersecurity risks that organizations must address to safeguard their sensitive data and maintain compliance standards.

CoreWeave is a specialized GPU cloud provider powering the AI revolution. It delivers the fastest and most consistent solutions for use cases that depend on GPU-accelerated workloads, including VFX, pixel streaming and generative AI. CrowdStrike supports CoreWeave with a unified, AI-native cybersecurity platform, protecting CoreWeave’s architecture by stopping breaches.

OpenAI has suffered a successful DDoS attack following the first-ever DevDay—where OpenAI announced ChatGPT-4 Turbo and the GPT Store. OpenAI’s ChatGPT launch was nearly a year ago and has since become the mainstream solution for AI tasks. The software hosts a hearty 180.5 million users, many of whom use the software for professional tasks. The DDoS attack is alarming, not because it happened, but because of who claims the event—Russian-backed Anonymous Sudan.

Say hello to Ruby, your new Generative AI companion for the Rubrik Security Cloud. Ruby is designed to simplify and automate cyber detection and recovery, something that IT and Security teams struggle with as cyber incidents are getting wildly frequent and the attacks are evolving quickly. A study by Rubrik Zero Labs revealed that 99% of IT and Security leaders were made aware of at least one incident, on average of once per week, in 2022.

In an era where technology advances at breakneck speed, the corporate world finds itself facing an evolving and insidious threat: deepfakes. These synthetic media creations, powered by artificial intelligence (AI) algorithms, can convincingly manipulate audio, video, and even text - posing significant risks to businesses, their reputation, and their security. To safeguard against this emerging menace, a forensic approach is essential.

The concept of automation has been around for decades in the software field, but recent advancements in machine learning and natural language processing have led to huge breakthroughs. We’ve gone from machines that complete rules-based, predetermined tasks to a new generation of software that “learns” from huge sets of data so that it can make predictions — collectively known as artificial intelligence (AI).