In a time when everything said, whether factual, fake, or AI-created, may be recorded and posted on the internet, it’s more important than ever to ensure that what was recorded accurately represents a point in time. When someone claims you said, “I was Smoking on a flight, watching Star Wars, the best special effects movie of all time,” was that a false claim? Did they include the date and the context?

And we never were. From the very beginning, DataTrails has been committed to bringing the power of transparency and trust technologies to regular enterprises, making very new and complex technology accessible to those who need it most: the existing industries and companies who run our world.

In a world where software is produced, distributed, and re-distributed, how do you ensure the software you consume is authentic and safe for your environment? How do you know the software you deployed yesterday is safe today? Most software exploits are discovered after the software has been deployed, which raises the question: It’s not just about getting software updates, as the majority of exploits are distributed as updates. Staying updated isn’t the most secure.

Signing up with DataTrails comes with the ability to share your audit trails with your business partners, other applications, and your internal team. Access policies control users, apps & organizations’ read & write privileges to provenance data in DataTrails. If you’re using an integration, access policies offer a way to fine-tune these integrations, giving specific permissions to add to and read your records.

Data provenance is a technology field that aims to help businesses increase trust through transparency of data, specifically by tracking the origin, change, and history of data and making it verifiable. Recently, the benefits of data provenance have become more important than ever. With the emergence of generative AI, all it takes are a few button clicks for anyone to create or manipulate data and convince others that fake data is trustworthy and real.

The average cost of invoice fraud to middle-market businesses is almost $280,000 per year. Invoice fraud affects businesses of all sizes, and the levels of fraud have increased in part because it’s not possible to authenticate all invoices that come in manually, with many businesses paying out invoices without authentication if they’re under a certain amount. Today’s information security rules and regulations can’t keep up.

To share an immutable audit trail, you can do this with a link or a QR code that is automatically created when provenance and authenticity metadata is recorded in your DataTrails account. After you sign in to your DataTrails account on your smartphone, Anyone can use Instaproof or the DataTrails API to verify the authenticity, provenance and audit trails of public images.

In the age of Gen AI, it is now apparent that we can no longer trust what we see and read. The fakers have the upper hand: while typical security approaches rely on scaling up teams, attacks scale at the press of a button. To safely move forward and realize the benefits Gen AI enables, we need a better trust model that adds integrity, transparency and trust to all data and a common provenance format that captures origin, authenticity and lineage information. We must verify data before we use it.

As supply chains continue to evolve and new Al technology becomes part of every business, traditional trust systems that rely on human interactions to verify and validate data will struggle to keep pace. Digital supply chain practices from media through software to physical goods must adapt to this changing global technology landscape. The innovations unleashed in GenAI have made it apparent that we can no longer trust what we see and read; we must verify data before we use it.

DataTrails enables compliance and audit teams to eliminate the time-wasting and error-prone processes with our new solution. With the introduction of our Dropbox connector, there is a no-code solution that provides notarized evidence of your file’s metadata. Now you can capture legally admissible proof for your business with just a few clicks. To get started, set-up a free DataTrails account and connect it to Dropbox by following these instructions.