Data is the most valuable resource for the global enterprise. For any company wanting to remain relevant in today's competitive business landscape, data needs to be at the centre of every business decision, allowing the C-suite to review initiatives, make real-time decisions and if necessary reverse actions. A quick response fuelled by real data insights will power and improve the customer experience and product offerings while driving lower prices through better efficiency. Ultimately, this will improve the bottom line and deliver successful outcomes for many organisations.

AI is growing in popularity and this trend is only set to continue. This is supported by Gartner which states that approximately 80% of enterprises will have used generative artificial intelligence (GenAI) application programming interfaces (APIs) or models by 2026. However, AI is a broad and ubiquitous term, and, in many instances, it covers a range of technologies. Nevertheless, AI presents breakthroughs in the ability to process logic differently which is attracting attention from businesses and consumers alike who are experimenting with various forms of AI today. At the same time, this technology is attracting similar attention from threat actors who are realising that it could be a weakness in a company's security while it could also be a tool that helps companies to identify these weaknesses and address them.