In this video, Daniel dos Santos, VP of Research, explains why organizations should establish a zero-day containment playbook before a crisis occurs. A well-defined playbook connects response actions to assets, critical services, and business functions while outlining decision-making, impact validation, and crisis communication processes. When a real-world zero-day strikes, there is no time to create a plan from scratch. Preparation helps teams respond faster, align stakeholders, and reduce uncertainty during high-pressure situations.