The quiet shift no one talks about. Something happened over the past few years that most MSPs didn't plan for. Their customers moved to Microsoft 365, adopted Entra ID as their identity provider, and started using Microsoft Authenticator for MFA. It made sense at the time. It was simple, it was included in the license, and it worked. But somewhere along the way, a strategic decision was made by default. Microsoft became the identity provider, directory, credential store, and MFA provider. All at once.