Selling to Regulated Customers: 5 Requirements You Need to Know and Prove
So you’ve got a groundbreaking product that has outstanding market fit. Your prospects love it and are raring to buy. Amazing. But before they can hit approve on the order, they need to make sure you’re SOC 2 or ISO 27001 compliant because their compliance officer won’t let them work with any vendor that hasn’t passed their audit. This is the joy of selling to regulated customers — which today, let’s be honest, is almost everyone.