If you work in e-commerce then you probably know how it feels when your potential customers are playing hard to get. Don’t worry, though, you’re not alone. But fear not because below you will find three retargeting ad examples to turn those hesitant clicks into cash in your pocket.

Hold on to your socks because the following retargeting ad examples will have your lost leads scrambling back to your virtual doorstep faster than you can say “sold out.”

Examples of Retargeting Ads to Turn Browsers into Buyers in No Time!

Retargeting ads work behind the scenes to catch the attention of users who have wandered away from your website without sealing the deal. Consider them as your online sales helpers, giving reminders and incentives to those who have shown interest but need a little extra push.

If you aren’t really sure how such ads can look, take a look at the below selection of retargeting ad examples. Then you will have the tools to reel in those elusive browsers and transform them into buyers.

Abandoned Cart Reminders

Remind your customers about items left in their cart with personalized ads showing the products they had an interest in.

TIP: You increase the likelihood of making a sale when the abandoned cart reminder comes with discounts or free shipping.

Retargeting ads example: Your customer fills her online shopping cart with a stylish dress, a pair of shoes, and a few accessories, but closes the tab without actually buying anything. Later, as she scrolls through her social media feed, a personalized ad pops up, featuring the exact items she left behind. Not only does the ad remind her of her abandoned cart, but it also sweetens the deal with a 10% discount and free shipping. Unable to resist such a tempting offer, she clicks on the ad, completes her purchase, and eagerly awaits her new wardrobe additions.

Product Recommendations

Show ads featuring related or complementary products based on a customer’s past purchases or browsing history, increasing the likelihood of additional sales.

Retargeting ads example: James, an avid outdoor enthusiast, recently purchased a new hiking backpack from an online retailer. As he browses the web, he notices ads popping up presenting camping gear such as tents, sleeping bags, and portable stoves - all items that complement his recent backpack purchase. Intrigued by these tailored recommendations, James clicks on one of the ads and discovers a range of products perfectly suited to his outdoor adventures. Impressed by the personalized suggestions, he adds a few more items to his cart and completes his purchase, grateful for the convenient shopping experience customized just for him.

Upselling and Cross-selling

Display ads promoting higher-priced or upgraded versions of products previously viewed or purchased, as well as complementary items that make the original purchase feel more exclusive.

Retargeting ads example: Alex bought a smartphone online. Later, he sees an ad for an upgraded model with better features. Intrigued, he clicks and learns more. He also notices ads for accessories like cases and headphones, which would definitely improve his experience. Impressed, Alex decides to upgrade his phone and grabs some accessories too.