Search engine optimisation (SEO) is crucial marketing tool for driving organic traffic to websites. It works on a simple premise that users trust top search results are the most relevant to their needs. In general, we will feel much more confident digesting content or buying products or services from top search engine results.

In a story that’s making rounds, Air Canada, Canada’s largest airline, is being ordered to pay a misled customer based on information they received from one of its chatbots.

Cloudflare’s Bot Management is used by organizations around the world to proactively detect and mitigate automated bot traffic. To do this, Cloudflare leverages machine learning models that help predict whether a particular HTTP request is coming from a bot or not, and further distinguishes between benign and malicious bots. Cloudflare serves over 55 million HTTP requests per second — so our machine learning models need to run at Cloudflare scale.

For years Netacea has been reporting on the evolving scalper bot landscape. From the early days of sneaker bots, through to hobbyists snatching PlayStation 5 consoles and even vaccine appointments throughout the pandemic, we’ve closely monitored what items scalpers target. Now, a whole new breed of scalper bot has emerged – one that exploits discounts and pricing errors instead of exclusive hype drops, costing retailers hundreds of thousands in lost inventory.

How do you approach bot management? For certain businesses, the optimal approach could involve selecting a single bot management software to meet their existing bot detection and management needs. For some companies, combining behavioural analytics for identifying malicious bot behaviour and a WAF (WAAP) to defend against vulnerability exploits, DDoS attacks, and API security breaches is essential.

Netacea is a noted vendor in a new Forrester report, The Bot Management Software Landscape, Q1 2024. The report provides important independent research into the evolution of automated attacks threatening businesses in the coming year, and how bot management solutions are positioned to defend against them. The main trend cited in the report is that now, anyone can launch a sophisticated bot attack.