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Coronavirus 2019 (COVID-19) stopped many things in 2020. While in-store holiday shopping may be greatly reduced for some, there’s still a lot of shopping happening online. Near the end of November 2020, Statista revealed that holiday retail sales were expected to grow approximately 3.6% over the previous year. And Adobe Analytics reported that online sales would likely rise 33% to a record $189 billion.

Pricing can be a thorny task. Pricing challenges and intense competition in ecommerce markets have shot up drastically in the emerging age of internet because of price transparency. There is always a cheaper alternative or a costlier alternative of almost everything you see on an e-commerce website. Any person with a high threshold of time would explore all the options before investing the money into something.