Authentication can sound simple. It's just a login form and a couple of database columns, right? Why would you need a separate identity platform to solve this? You've probably heard that you shouldn't roll your own crypto, or payments. Well, add authentication to that list. Ben Dechrai joins us to discuss the aspects of good authentication, from tokenisation to multi-factor, and dives into a few features of Auth0 that help you customise, extend, and personalise your users' experience.