In this episode, host João Tomé is joined by Will Allen, Cloudflare’s VP of Product Management, to discuss Pay-Per-Crawl and our new permission-based model for AI bots. These updates, launched on Content Independence Day, aim to reshape how AI models access and reward content, shifting from opt-out to opt-in. They explore how AI Overviews are changing the old “traffic for content” model, and how Cloudflare is helping creators take control through tools like AI Audit. Plus: the future of trustworthy content, bot authentication, and the rise of a fairer content economy.