Fraud protection has become even more necessary in 2025. Last year, there were roughly 327,000 cases of credit card fraud, up 3% from 2023, and that’s just the tip of the iceberg. Every year, enterprises have to deal with a range of fraudulent activities, including payment fraud, return fraud, gift card fraud, ATO fraud, identity theft, and more.

With this in mind, it is no longer enough to rely on basic cybersecurity practices to protect from the inevitable – for an enterprise to deal with the problem effectively, it’s become necessary to find an advanced cybersecurity solution, designed specifically to prevent fraud and keep businesses at enterprise-level safe.

Introducing DataDome.co

Enter DataDome. Founded in 2015, this company has been specialising in bot protection and online fraud prevention for the last ten years, using up-to-date machine learning and AI technology to help businesses secure their websites and applications from various types of malicious activity.

For enterprises across multiple industries, DataDome uses AI-powered algorithms to continuously monitor incoming traffic in real-time, analysing each user’s behaviour in an effort to identify and counteract fraud before it becomes an issue.

It does this by evaluating characteristics such as user-agent strings, IP addresses, session behaviour, and even device fingerprints. When it comes to classifying traffic, it can do this based on its risk level, differentiating between legitimate visitors and visitors who are attempting to take advantage of the system.

What's more, because DataDome relies on machine learning tech, it can continually adapt and improve its fraud detection capabilities over time, learning from new attack patterns and enhancing security by adjusting to changes in fraud tactics.

What Type of Fraud Does DataDome Deal With?

One of the critical areas of fraud that DataDome.co addresses is gift card fraud, payment fraud, including, ATO fraud, and carding attacks – where fraudsters use bots to test stolen credit card information.

In each case, DataDome leverages its AI-driven platform to identify cyberthreats and block users before fraud is completed. When it comes to gift card fraud, for instance, DataDome monitors and detects unusual patterns, such as multiple high-value gift card purchases from the same IP address or account in a short period. It then evaluates the user behaviour and flags the activities that deviate from normal customer interactions, automatically blocking suspicious users to prevent fraudsters from completing their transactions.

When it comes to ATO fraud, this occurs when a fraudster gains unauthorised access to a customer’s account to steal funds, change their details, or make purchases – typically called ‘ credential stuffing ’ attacks. DataDome, however, can identify credential stuffing by implementing enhanced login security protocols, constantly tracking login patterns, and identifying irregularities like mismatched IP addresses, or rapid login attempts from various locations.

Even ‘friendly fraud’ can be dealt with. For those unaware, friendly fraud occurs when a customer falsely claims a transaction was fraudulent in order to receive a refund or keep the product without paying for it. This type of fraud can of course be difficult to identify, mainly because the person making the claim is usually the legitimate cardholder. But since DataDome tracks purchases and returns behaviours – as well as detects rapid order and return cycles that could indicate friendly fraud – it’s possible to verify each case individually, giving businesses more insight into who is genuine and who isn’t.

The Key to Being Proactive

The key thing to note here is that DataDome is a proactive platform, rather than a reactive one. In so many cases, enterprises have had to be reactive to fraudulent activity, attempting to deal with the consequences after a breach or a fraudulent attempt has already occurred. Considering the negative implications that fraud can bestow upon a business, this is simply not good enough.

Every time a fraudster targets a company – and succeeds in their mission – that company will be losing out financially. Not only this, but they will be left trying to clean up their brand image, which is often shaken after the event, especially if the fraud attack has exposed sensitive customer data.

With regulatory and legal repercussions also at play – as well as operational disruption, as it takes time to investigate the breach, fix vulnerabilities, and reassure customers – it’s crucial to tackle fraud before it can get its claws into an enterprise and threaten its future.

DataDome.co offers enterprises a way to do this. By implementing proactive fraud prevention measures, delivered through advanced cybersecurity practices, enterprises can block fraudulent activity before it causes harm, allowing them to not only secure their financial assets, but also protect their reputation, customer trust, and long-term sustainability.

2025 is set to be a year for change in the cybersecurity industry, but also a year where fraudulent activity is set to increase. DataDome’s real-time detection, combined with its AI-driven algorithms, ensures that fraudsters are intercepted at the earliest stages, minimising the damage and empowering enterprises to focus on their growth, rather than the fraudsters who are looking to stifle it.