Web3 is top-of-mind for many marketing and customer experience team in 2023. Multiple high profile companies such as Nike,Tiffany, Spotify, Gucci, have already launched Web3 initiatives. Web3 has unique characteristics that offer brands and sports organizations a new way to engage with customers, users, and fans through loyalty programs. At the same time, it helps organizations cater to different demographics and directly monetize these efforts.

Operating a Web3 business typically requires the use of crypto in either development, operations, or finance. However, some new entrants into the Web3 space may not want to deal with the accounting, regulatory, or custody issues associated with crypto – or with its volatility. So, how can Web3 businesses efficiently operate while minimizing their exposure to crypto?

Web2 users are accustomed to an easy sign-up and onboarding process for almost any application or service they engage with. In most cases, they simply use their email or phone number to create a username and password. However, when engaging with Web3 applications, users will need to either connect an existing wallet to the application or create a new wallet.

Running and scaling treasury management operations is vital to ensuring that your team and users can get the most out of your Web3 product. Fireblocks has helped teams secure and streamline their digital assets operations for 4 years, and here are our top 4 suggestions to help take your treasury management operations from good to great.

Today, Elwood Technologies announced that they will be integrating Fireblocks to strengthen its commitment to offering institutions a top-tier digital asset infrastructure. The London-based fintech, created by hedge fund heavyweight Alan Howard, provides connectivity to crypto trading tools for institutional investors. The integration will enable Elwood clients to seamlessly view their movements and balances on Fireblocks directly on Elwood’s portfolio management system.