In January 2024, Cloudflare employee Brittany Peach achieved social media virality when she recorded a video of her former company firing her and posted the exchange on TikTok, where it was viewed millions of times and featured as front-page news across mainstream media platforms. She’s just one of many employees recording and posting their layoff meetings online. This trend is accelerating as more companies make staffing cuts. However, these videos reflect more than just a viral internet trend.