In our last blog post, we unpacked what SEO poisoning is and how it diverts organic search traffic. We examined some prevalent rank theft techniques used in SEO poisoning attacks. In this follow-up, we will dive into how automation can be used to further SEO poisoning and ranking theft attacks. With bots, adversaries can execute coordinated ranking theft at a speed and scale not possible manually.

Anti-bot solutions have been around for a long time. Firewalls and WAFs are used by all kinds of businesses to protect their online assets from malicious bots. But as bots become more sophisticated and bot traffic volumes increase, many of these measures have become outdated and ineffective. If your anti-bot system isn’t performing, it could open your site to serious data breaches and other threats like Credential stuffing attacks and online fraud.

Bots cost the average business 4.3% of online revenues every year – or $85 million for the typical enterprise – so it’s critical that businesses invest in finding the right bot protection solution. If you’re coming up against resistance within your business when seeking to procure or upgrade your bot protection capabilities, this post will give you plenty of ideas for proving why better bot management is essential – in ways that matter to everyone in your organization.