What Marketing Trends Should Businesses Pay Attention to in 2027?
Marketing trends have a habit of arriving with dramatic predictions. Email is dead. Search is dead. Websites are dead. Social media has changed forever. Artificial intelligence will replace every marketing department by Tuesday afternoon. Reality is usually less theatrical. Most major marketing channels do not disappear overnight. Instead, the way people use them changes. Search evolves. Social platforms develop new roles. Video becomes easier to produce. New technology changes expectations. Customers become more selective about what earns their attention.